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Challenge Accepted: Healthy Kids Gain Momentum

Challenge Accepted: Healthy Kids Gain Momentum

Congratulations to the Healthy Kids Community Challenge project team and all of their success in developing innovative projects, partnerships, and awareness campaigns that are helping to change the culture of children’s health in Brantford.

Following the first theme Run. Jump. Play. Every day., the City launched the second theme of the program – Water Does Wonders in July 2016 to highlight the importance of drinking water instead of sugar sweetened beverages. During this campaign, the project team worked with over 140 community partner agencies and businesses to help implement programs and environmental supports. The theme focused on the primary goals of increasing awareness of the benefits of hydration and water consumption, and to increase access to water for children and families.

What were the results you ask?

  • 18,179 water bottles have been filled at 8 new hydration stations
  • 23,249 free activities participated in by children
  • 79,149 hours of free programming
  • 5,000 children have attended Water Does Wonders events
  • 100,000 people have attended events with the Quench Buggy
  • 913 children chose water with their meals at restaurants as of March 2017
  • 140 partner agencies and business have participated in the program
  • 120 blue W free water refill locations currently operate in the community
  • 177 Healthy Kids Community Partners 

The Ministry of Health and Long Term Care has identified the Brantford-Brant ‘Challenge’ as a provincial leader, with several locally developed projects such as the Passport to Health Challenge being replicated across the Province.

Keep an eye out for the next phase of the Healthy Kids Community Challenge Choose to Boost Veggies and Fruit, which promotes healthy eating, physical activity and healthy lifestyle choices for children.

For more information, please contact Bethany Letto, Program Manager of the Healthy Kids Community Challenge at 


Healthy Kids Community Challenge , Water Does Wonders


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